ABOUT US

Our Mission & Vision
The Soul is in the Stitch

For us, fashion is much more than just clothing. It’s a feeling. A form of self-expression. Every stitch in our garments has meaning: born from dreams, designed with passion, and brought to life by local craftsmanship in the Netherlands.

From the first sketch to the last thread, we do everything with care, honesty, and intention. We believe that true craftsmanship can still exist, even in this fast-paced world. That’s why we design, make, and source everything locally — with respect for people, materials, and the planet.

But it’s not just about the clothing. It’s about connection.
When you wear our pieces, you wear a story. The story of women who choose care over convenience, meaning over trends, and confidence over what others expect.

“The soul is in the stitch” is more than just a slogan — it’s an invitation. An invitation to wear fashion that shows who you are and what you stand for. Clothing that connects you with the makers, the values, and the mission of something greater.

Because when you choose us, you’re not just wearing a garment — you’re becoming part of something bigger. A movement that believes in a different way of life: slower, better, more conscious. You choose to wear care, craftsmanship, and confidence.

Together, we’re reshaping fashion — one soulful stitch at a time.

Our Core Values – The 4 C's

Craft
Everything is designed and handmade locally. We honor the art of fashion and focus on timeless quality rather than mass production. No quick trends, just pieces that last through seasons.

Care
We care deeply about everything we do — the people, the planet, and our products. From sourcing sustainable fabrics to ethical production, care is woven into every step of our process. You can feel that care when you wear our clothes.

Confidence
We want you to feel empowered in what you wear. Our designs are here to make you shine — exactly as you are. Bold, unique, and truly you.

Community
We’re more than a brand. We’re a movement of young women coming together to create positive change. We believe in the power of community and in sharing our passion for fashion, but also for everything beyond fashion.

Ready to wear the change?
With every stitch we make, we’re taking steps together towards a more conscious and meaningful fashion world. JOIN OUR COMMUNITY